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© 2035 by The Clinic.Powered and secured by Wix
contact@wix.com
+123-456-789
© 2035 by The Clinic.Powered and secured by Wix
AUTHENTICITY IS TIMELESS
THERMOS IS A GENERALIZATION...NOT A HOUSEHOLD NAME
EVERY DING, SCRATCH, AND DENT IS MORE THAN A TREND
IT'S A COLLECTION OF STORIES
THERMOS PHOTOGRAHY BY ZAK KHALIQI
ALL OTHER PHOTOGRAPHY SOURCED THROUGH FRAME.SET
THERE HAS BEEN INCREASE IN EXPLORING OUTDOOR SPACES
TO DISCONNECT FROM THE NOISE
AND RECONNECT WITH OUR ESSENTIAL BEINGS
AND, THERMOS HAS BEEN A CONTRIBUTOR TO CONNECTION SINCE 1904
STORY
TOLD BY GENERATIONS
In an off-screen interview, a woman recounts a childhood memory of visiting her grandfather's farm.
His Thermos always in tow, they would sit beneath their favorite tree—he would show her how to peel apples and how a little bit of kindness can go a long way. Intercut between this past and her present, we see the woman camping in the woods with her friends—joyous laughter ever present around the warmth of fire and friends—and like her grandfather, a Thermos in tow.
This generational story has shaped her love for the outdoors and taught her the importance of embracing community.
(All stories are real life stories told by contributors)
ADDITIONAL POTENTIAL STORIES
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A grandfather gifts his beat-up Thermos to his grandson before a cross-country camping trip. The grandson adds his own dents and stickers, making it a living record of their family’s adventures.
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A father always brings cocoa in a Thermos to his daughter’s Saturday soccer games, just as his dad once did for him. Years later, she surprises him at his retirement game with the same Thermos, still full of cocoa.
-
A young boy receives a Thermos for Christmas and carries it with him everywhere—school, fishing trips, and snowy winters. As he grows older, the same Thermos follows him through milestones of adulthood, becoming a quiet constant in his life.
TONE
TONE
MORE IMAGES
STRATEGY
STRATEGY
SUMMARY
A promotional campaign pushing Authenticity is Timeless.
This ad would focus on forging the connection between THERMOS and their generational role in crafting built-to-last memories.
In addition, a hashtag campaign asking customers to share their stories and pictures of how they use their THERMOS in the great outdoors, utilizing the hashtag:
#authenticityistimeless.
SPECS
• 2-MINUTE AD
• 60 CUTDOWN FOR PRE-ROLL
• 15/30 CUTDOWNS FOR PRE-ROLL AND SOCIAL MEDIA
CASE STUDY
Polaroid – Once obsolete in the digital age, Polaroid came back by leaning into retro nostalgia, instant film’s analog charm, and collaborations with artists and Gen Z creators.
Lego – Nearly bankrupt in the early 2000s, Lego revived through movie tie-ins, pop culture partnerships, and digital engagement, making it cool for both kids and adults.
Converse – From fading sports shoe to fashion icon, Converse reinvented itself with music, art, and streetwear collaborations, cementing Chuck Taylors as a timeless youth staple.
PHOTOGRAPH BY ZAK KHALIQI
